When the world is facing a pandemic, WWII sized explosions and political Injustices. It’s difficult to stick to your content strategy.
Is it okay to pivot your content strategy?
“Credibility, support, expertise, and authority all become increasingly important to people when circumstances change.”– Search Engine Journal
It’s okay to not make the right decisions during challenging times in regards to marketing and strategizing.
Take a short period of time to assess the situation. Acknowledge the crisis that you’re going through.
Do something if you can – don’t hold back from helping out.
Just make sure you’re not self-promoting too much.
You can help out by:
- Offering services or jobs
- Promoting businesses in need
- Providing products that could help the crisis
Shift your content plan a little to fit relevant topics and serious events but –
Don’t deviate from your personal brand’s voice.