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Niche Arabia

Burberry Never Fails to Amaze Us

From Sand to Sky – We’ve all witnessed the outstanding Thomas Monogram campaign by Burberry, hosted in the middle of the desert in Dubai, successfully turning the desert, the sky and the sea into a monogram.  That’s not the only fascinating news from Burberry; they also just launched their first “social retail store” in China’s […]

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Niche Arabia

Financial Hacks to Survive What’s Left of 2020

To keep up with the current times, you need to be financially smart. It doesn’t matter how old you are, how big or small your company is or how much you know about finance — to remain afloat, you need to know these simple hacks.  Set financial goals and track them every quarter There are […]

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Niche Arabia

Crisis Marketing

When the world is facing a pandemic, WWII sized explosions and political Injustices. It’s difficult to stick to your content strategy. Is it okay to pivot your content strategy? “Credibility, support, expertise, and authority all become increasingly important to people when circumstances change.” – Search Engine Journal It’s okay to not make the right decisions […]

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Niche Arabia

Consumer Behaviour After 15% VAT Increase

What does  a 10% increase in sales tax for the Kingdom of Saudi Arabia mean for retailers?  Will consumers opt to wait to shop abroad or will they absorb the tax?  With salaries being cut an average of 40% across all industries, and the cost of living increasing with the new tax on amenities, such […]